Aside from my personal branding at the bottom of this page, the following style guides and projects were created by me to serve brand consistency for the clients I have worked for while working at Design Force Marketing. Design Force Marketing does not provide branding packages. However, they do provide websites, digital marketing, social media and print design / layout.
Though I have not created complete branding packages for any single company, I have worked tirelessly to implement them in companies I have worked for, or assist companies as needed. I feel freedom in following brand guidelines, how it allows the designer(s) to focus more on the content of the project, and the importance of consistency.
BH Renovations - West Michigan
BH Renovations was a new start up company with only an existing business card and no logo, Using their color choice of bright yellow and black I created their Logo, Business Card, Social Media and Style Guide that was used for their new Website.
Style Guide
Business Card Option 1
Social Media
Social Media
Social Media
Social Media
Family Fence - Muskegon
Though this company had an e-commerce site and a social media page, they lacked consistent branding and missed opportunities to increase brand awareness. I recreated their PNG logo and utilized the colors they already had, to create a style guide and elements that are used for their new Website, Social Media Posts and Print Projects.
Style Guide
Post Card to increase brand loyalty
Loyalty Post Card - Back
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Magnovo - United States
I reworked logos for Magnovo Training Group to help separate the Professional / Team Development groups from their Charity Team Building Group. I created their Style Guide and it is utilized on their Social Media, Print Projects and their new Website.
Post Card
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
LOGO Development - Dream Escape Yacht Charters
This client asked Design Force Marketing for a Logo and Website. They host yacht cruise packages, and wanted the sunset to be a focus of their logo. I sketched out a few options and used their boat as inspiration.
Personal Branding
Style Guide
